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Make the Leap
through Continuous Innovation

The prosperity of a country relies on the prosperity of its national enterprises. Founded at the beginning of China's reform and opening up, TCL is a self-starter. As one of the first globalized Chinese enterprises, TCL has been exploring a road not taken before by other Chinese brands, without the use of guidance or references.

Meeting the challenges and continually exploring the concept of globalization has allowed us to stride more consistently on the road towards success. Through international mergers and acquisitions, TCL has entered a new stage of development after its historical transformation from a local Chinese company to a multinational one.

If TCL's efforts over the last few years have been viewed as a passive adaptation to the impacts and challenges of globalization, from this point on, we should proactively plan our international development goals. Standing at this new starting point in history, we are committed to building TCL into a competitive global company!

The overall strategy for the next two to three years is two- fold - strengthening our foundation and continuously innovating in order to make the leap."Strengthening our foundation" refers to managing the basics better to improve organizational efficiency and capacity."Continuously innovating" means upgrading our technological processes and operation management to a new level which meets the requirements of globalization.

We believe, with the "dare to be first" philosophy, as well as through innovation and persistence, TCL will turn over a new chapter in history!