TCL：An Emerging Power in China’s Wave of Globalization
TCL stands for “The Creative Life,” a slogan that represents TCL’s aspirations of building one of China’s most innovative and resourceful enterprises.
Founded in 1981, TCL is one of the largest consumer electronics enterprises in China with a global presence. TCL Corporation has three listed companies: TCL Corporation (SZ.000100), TCL Multimedia (HK.1070) and TCL Communication (HK.2618). Currently, TCL Corporation has set up four business units – TCL Multimedia Holdings, TCL Communication Holdings, China Star Optoelectronics Technology and TCL Home Appliances Group, as well as six business groups – System Technology Unit, Techne Group, Emerging Business Group, Investment Group, Highly Information Industry and Real Estate Group.
Over 30 years of consistently diligent efforts along with China’s reform and opening-up policy, motivated by the company’s focus on dedication and innovation, TCL has grown into a leading enterprise in China's electronics information industry. In 1999, TCL began forging its path into the globalized market. After years of promoting its brands in the emerging markets and partnering with well-established brands in the European and American markets, TCL is the pioneer in the drive for Chinese enterprises seeking both domestic and international recognition.
Thanks to TCL’s philosophy of independent innovation, the company has many outstanding achievements and many “firsts” in China: the first wireless land-line telephone, the first 28 inch color TV, the first diamond-inlaid mobile phone, the first Chinese-made dual-core processor laptop computer and other innovative products.
TCL employs more than 60,000 people and has more than 40 sales offices around the world, selling products under the TCL umbrella including TCL's own television sets and mobile phones as well as Thomson televisions and Alcatel mobile phones. In 2012, TCL Corporation achieved global sales of RMB 60.834 billion, with a sales volume of 10.86 million LCD TV sets and 43.61million handsets globally.
TCL Corporation has established R&D centers and more than ten R&D branches in China, U.S.A., France and Singapore and owns 20 manufacturing bases globally, in China, Poland, Mexico, Thailand and Vietnam.
In 2012, the brand value of TCL had exceeded RMB 58.326billion, continuing to hold the No. 1 TV brand position in China today.
TCL’s vision is to build the most creative Chinese brand name in ten years. TCL aims to implement the “Three Capacities, One System” concept, which represents a combination of three capacities, featuring design, quality and marketing and a consumer insight system.
Looking forward to the future，TCL has drawn up two strategic development targets: first, to build a respected global leading enterprise and second, to offer customers only the most innovative and creative products.
In 2012, the brand value of TCL had exceeded RMB 58.326billion, rising from 70th with RMB 690 million in 1995 to the No. 1 TV brand in China today. The elevation of this brand value represents TCL's transformation into a truly global brand.
Source：Research on the Most Valuable Brands in China from R&F Global Ranking Information Group Ltd.
TCL's production and sales network spreads to dozens of countries and regions throughout the world. The company has 18 R&D centers, 20 manufacturing bases, 60,000 and more than 40 sales agencies/offices and a centralized management of supply chains (product design and manufacturing, logistics supply, quality assurance, and product innovation and support).