Make the Leap through Constant Innovation

The prosperity of a country relies on the prosperity of its national enterprises. Founded at the beginning of China’s reform and opening up, TCL is a self-starter. As one of the first globalized Chinese enterprises, TCL has been exploring a road not taken before by Chinese brands, without maps or references.

Meeting challenges and continually exploring the concept of globalization has allowed us to stride more steadily on the road towards success. Through international mergers and acquisitions, TCL has entered a new stage of development after its historical transformation from a local Chinese company to a multinational.

If TCL’s efforts over the last few years have been viewed as a passive adaptation to the impacts and challenges of globalization, from now on, we should proactively plan our international development goals. Standing at this new starting pointing in history, we are committed to building TCL into a competitive global company!

The overall strategy for the next two to three years is double fold - strengthening our foundation and continuously innovating in order to make the leap.“Strengthening our foundation” refers to managing the basics better to improve organizational efficiency and capacity.“Continuously innovating” means upgrading our technological processes and operation management to a new level which meets the requirements of globalization.

We believe, with the “dare to be first” philosophy, as well as innovation and persistence, TCL will turn over a new chapter in history!

Global Top 10 in 10 years

TCL corporation pursues its 21st century vision of becoming a true global consumer electronics leader which can make its customers worldwide happy through its innovative digital products and services.

Over the next 10 years, TCL is committed to continuously improving its global capacity and strengthening its innovation and intellectual property to become one of the most innovative and respected global enterprises.

Mission

To create value for our customers, create opportunities for employees, create benefits for shareholders and engage in corporate social responsibility.

Core Capabilities

To build up its design capacity, quality assurance and marketing capabilities as well as a Consumer Intelligence System to ensure that TCL becomes one of the most innovative and respected global enterprises.

Corporate Spirit

Devotion, integrity, teamwork and innovation.

Corporate Values

Integrity and accountability, fairness and justice, revolution and innovation, the unity of knowledge and practice, paramountcy of the corporation.