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Born to Win

C728 is the perfect 4K QLED TV for Gamers – boasting more color, silky smooth 120Hz MEMC, a comprehensive Home Control Center, plus Smart Device interconnectivity. Get ready to turn up the action.

4K QLED TV

Ultra-high definition content is filtered through a layer of over a billion Quantum Dot nanocrystals.

Dramatic Dolby Vision IQ

Bring cinema visuals home with Dolby Vision technology. Dolby Vision enhances the appearance of Dolby exclusive content, displaying a greater number of colors, increasing contrast, and boosting brightness levels. Plus, a built in light sensor intelligently optimizes content based on brightness of the room.

120Hz MEMC

MEMC (Motion Estimation & Motion Compensation) makes picture processing silky smooth. An intelligent algorithm delivers a refresh rate of 120-fps – displaying high-res entertainment in native speed, or upgrading lower frame content. Fast-moving, action-packed scenes look crisper, with no blurring. When the action gets intense, so does your display.

Home Entertainment Center

Tired of trying to find the latest trend-setting content? Explore 7,000+ apps, 700,000+ shows/movies, and Google Duo video calling in TCL s Home Entertainment Center.

Home Control Center

TCL is dedicated to making life more intelligent through the Home Control Center. Operate your TV via smartphone, cast content from mobile devices, and control your environment via simple voice commands – welcome to the home of tomorrow.

Android TV

Enhance your entertainment experience with the latest Android R system. Access 7,000+ Apps and 700,000+ shows/movies in one place*. Enjoy TV, music, movies, games, and more – personalized content recommendations can be easily accessed, plus download more favourites via the Google Play Store.

AiPQ Engine with AI SR

A TCL algorithm processes content in real time, detecting environment and upscaling display and audio. AIPQ delivers optimized video, so oceans appear more blue, and rainforests more lush. Meanwhile, AI AQ detects audio scenescape and upgrades accordingly – cinematic chases sound more intense, sports more immersive, and unexpected changes in sound (e.g. ad breaks) are automatically adjusted. Finally, AI Super Resolution optimizes text, edges, and overall contrast of items.

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