We couldn’t be more excited to announce the latest addition to our roster of superstar Brand Ambassadors, Giannis Antetokounmpo. As the fastest-growing television brand in the U.S. that prides itself on high-quality TVs offering powerful performance and endless entertainment, TCL is excited to work with one of the most powerful and entertaining young stars in the NBA.
Giannis is a natural fit to embody our latest lineup of 4K HDR TCL Roku TVs, as his rare combination of size and athleticism has made him known for his powerful performance on the court. The basketball phenom will help us deliver more engaging experiences to consumers through a high-profile marketing campaign which has just started running. Antetokounmpo will be featured in the national television advertising campaign ‘Powerful Performance’, directed by Hollywood filmmaker Matthew Mishory and shot by noted cinematographer Michael Marius Pessah. It features Giannis's trademark powerful dunk filmed in spectacular ultra-slow-motion (1000 frames a second).
This campaign will also feature the recently released 6-Series, which has already garnered industry accolades and earned praise from CNET, Digital Trends, New York Times’ The Wirecutter (Best TV), PC Mag (Editor’s Choice), USA Today‘s Reviewed.com (Editor’s Choice), and Tom’s Guide (Editor’s Choice) among others.
TCL’s 6-Series is the successor to 2017’s highly-lauded P6-Series and strengthens its reputation for picture performance with increased Contrast Control Zones as well as an innovative design aesthetic with a bold, brushed metal finish. The new 6-Series offers an exceptional viewing experience with Dolby Vision HDR, a vibrant wide color powered by TCL’s NBP Photon technology, a new iPQ Engine for controlled and precise color reproduction, and HDR Pro Gamma for impactful HDR performance in any environment.
All TCL 4K HDR Roku TVs provide sports fans with more options to catch all their favorite teams from home with special access to subscription services that provide out-of-market games, live and on-demand streaming through a cable or satellite provider, as well as free channels with sports highlights and live games for those without cable subscriptions. In addition to the premium basketball lineup and content schedule, the award-winning TCL Roku TV boasts the Roku OS, which displays all inputs and lets users choose from thousands of streaming channels providing access to 500,000+ movies and TV episodes. To learn more, check out our current lineup of TCL Roku TVs.