CORONA, CA, December 16, 2016 TCL, one of the world’s largest brands and the fastest growing TV brand in the U.S., today announced it is being honored by the City of Corona, California for selling its 1 millionth TV in the U.S., and for the company’s explosive growth in the U.S. and its expanding business impact in Corona and Riverside County. TCL’s U.S. headquarters is based in Corona next to Monster Beverage’s global headquarters. 

TCL’s mission is to offer consumers high quality products with stylish design and the latest technology at a great value. In just three years in the U.S., TCL has secured strong national placements at major retailers like Costco, Walmart, Sam’s Club and, helping to achieve the 1 million TV milestone.

“TCL is honored to be recognized by the City of Corona for the selling of our 1 millionth TV in the U.S. and for becoming the fastest growing TV brand in America,” said Chris Larson, Vice President, Sales and Marketing, TCL. “We consistently deliver leading technology at great value to the U.S. consumer, including our award-winning TCL Roku TVs, and will continue to push the envelope in terms of technology, design and entertainment, as well as invest in our community. Our goal is to grow the TCL brand to number three in the U.S. to match our worldwide position by 2020.”

TCL formed a partnership with Roku TV in 2014, integrating its smart TV platform in TCL’s leading TVs. The TCL Roku TV™ models have won multiple industry accolades in the U.S., including PC Magazine’s coveted Editors’ Choice award and Best of 2014 TV Award, as well as Today’s Editor’s Choice award for its TCL Roku TV 3750, 3800 and 3850 series. The TCL Roku Smart TV experience lets consumer enjoy endless entertainment with a personalized home screen that makes it easy to access everyone’s favorites, including more than 300,000 TV episodes and movies on 3,000 plus streaming channels.

In the U.S., TCL is among a short list of top brands aligning itself with Hollywood to bring theatre-style entertainment experiences into the home. TCL is the official sponsor of the world-famous TCL Chinese Theatre in Hollywood, home of numerous major movie premieres and the historic display of hand and footprints of cinema’s biggest stars. TCL also has partnered with other top entertainment brands like Paramount Pictures and the Ellen DeGeneres Show to help increase brand awareness and drive sales for the company.

In 2015, TCL announced a marketing partnership with Paramount Pictures in support of the theatrical release of the film “Mission: Impossible – Rogue Nation,” produced by and starring Tom Cruise and directed by Christopher McQuarrie. This marketing campaign included digital, print, television and outdoor assets, and TCL provided its products to support the movie during the shooting of the film. Further extending the movie tie-in, TCL packaged digital copies of the movie with the purchase of an award-winning TCL Roku TV when “Mission: Impossible – Rogue Nation” was released for home media distribution in November this year.

2015 marks the second year in a row where TCL served as the official smart TV sponsor of the Ellen DeGeneres Show. This season-long sponsorship includes multiple on-air audience giveaways and digital promotions through Ellen’s social properties.

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About TCL North America

TCL is one of the fastest growing consumer electronics and TV brands in North America. Founded in 1981, TCL (The Creative Life) established itself as a worldwide leader before recently launching in the US. TCL prides itself on offering customers high quality products with stylish design and the latest technology at a great value. TCL’s manufacturing expertise, vertically integrated supply chain, and state-of-the-art China Star panel factory, allows them to make large size TVs, premium design, and leading edge technology affordable for the US consumer.


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author: TCL USA