America’s Fastest-Growing Television Brand Adds New Senior Sales Roles for TV & Home Appliance


CORONA, CA – March 2, 2017 - TCL®, one of the world’s largest and America’s fastest growing television brands, today announced the promotion of Chris Cardenas to Director of Sales for TCL’s multimedia business and adds Darren Napier to the team as a sales manager. Expanding their presence in the home, TCL announced the appointment of Brent Duke as Vice President of Sales for the Company’s home appliance division. 

A 15-year television and PC industry sales veteran, Cardenas helped launch TCL’s award-winning television business in North America. Before joining the TCL team, Cardenas spent 12 years at Toshiba in a number of sales roles throughout his tenure, encompassing national, regional and distribution channels. In his new position as Director of Sales, Cardenas will play a critical role in continuing TCL’s explosive growth in North America. 

With the enormous success of the TCL Roku® TVs, TCL has been America’s fastest-growing television brand the past three years based on year-over-year growth and sales. The TCL Roku TV lineup has been awarded several industry accolades from leading product reviews at, and USA Today, enabling the cord-cutting movement and providing a premier smart television experience. Today, TCL Roku TVs offer access to more than 4,500 streaming channels and 450,000+ movies and television episodes. 

“TCL has been one of North America’s fastest growing consumer electronics brands since we entered the market in 2014, and we are now one of the top television brands in the U.S.,” said Chris Larson, Senior Vice President, TCL. “Our ongoing success is largely contingent on our ability to attract and retain top talent, as well as deliver best-in-class products to our customers. Mr. Cardenas has played a significant role in establishing TCL as a leading television brand through strong retailer relationships and internal leadership, and we are excited to have Brent on board to help our home appliance division achieve this same growth and make TCL a household name.” 

Duke brings more than 20 years of leadership, management and sales experience in the consumer goods industry. Most recently Duke served as General Manager for Danby, where he oversaw developing distribution channels, formulating innovative business development strategies and providing vision for Danby’s entire sales organization. As Vice President of Sales for TCL’s home appliance division, Duke will be tasked with defining sales strategies, building and growing retailer relationships, and managing the sales organization across a number of TCL products, including room air conditioners, portable air conditioners, dehumidifiers, and ductless mini split systems. 

“I am thrilled to be leading the TCL home appliance division’s sales organization,” said Duke. “TCL’s global and domestic growth the past few years has been exponential – a testament to the talented team and outstanding product lineup. I look forward to continuing TCL’s success for our home appliance products and further establishing TCL as one of the world’s premier consumer brands.” 

About TCL 
Already one of the world's best-selling consumer electronics brands, TCL is now the fastest-growing TV brand in North America. TCL (The Creative Life) was founded more than 35 years ago and prides itself on delivering high quality products featuring stylish design and the latest technology. With extensive manufacturing expertise, a vertically integrated supply chain, and state-of-the-art panel factory, TCL offers innovative televisions, including the award-winning TCL® Roku TV™. 

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TCL Press Contact: 
Rachelle Parks 

TCL is a registered trademark of TCL Corporation. 

Roku is a registered trademark and Roku TV is a trademark of Roku, Inc. in the U.S. and in other countries.