One of the World’s Largest TV Manufacturers to Donate $50 to the Breast Cancer Research Foundation for Every Pink TCL Roku TV Sold in October


CORONA, Calif., October 5, 2015 - TCL, the fastest growing TV brand in North America, today announced a new charitable giving campaign tied to Breast Cancer Awareness Month and honor those who have battled breast cancer—a disease that affects 2.8 million survivors in the U.S. For every pink TCL Roku TV™ Color Series sold in the month of October, TCL will donate $50 to the Breast Cancer Research Foundation, whose mission is to prevent and cure breast cancer by advancing the world’s most promising research. 

Throughout the month of October, TCL will work with popular bloggers who are passionate about breast cancer awareness and gift them and one of their readers with a TCL Roku TV Color Series pink TV. 

TCL is also joining forces with “The Ellen DeGeneres Show” for the second year in a row on a season-long partnership as the official Smart TV of the program, and will be helping “Ellen” honor Breast Cancer Awareness by gifting the studio audience their pink TCL Roku TVs. 

“Breast cancer awareness is a cause close to all our hearts, as nearly everyone knows someone affected by the disease,” said Chris Larson, Vice President, TCL. “We hope that our pink TCL Roku TV can help promote this very important cause, and help fund more research that will ultimately find a cure and save lives.” 

“By partnering with BCRF, where 91 cents of every dollar is invested directly into our mission, TCL is truly making a direct and substantial impact on advancing breast cancer research,” said Myra Biblowit, President of the Breast Cancer Research Foundation. 

The pink TCL Roku TV Color Series is a stylish new 32’’ smart TV that features a bright color palette on the TV bezel (also available in green and blue). The affordable TCL Roku TV Color Series features the Roku® operating system with a personalized home screen, nearly 3,000 streaming channels and a simple user interface that eliminates the need to switch between multiple inputs. 

To learn more about breast cancer research please visit, or follow TCL on Instagram or Twitter at TCL_USA. 

About TCL 
TCL is one of the fastest growing consumer electronics and TV brands in North America. Founded in 1981, TCL (The Creative Life) established itself as a worldwide leader before recently launching in the US. TCL prides itself on offering customers high quality products with stylish design and the latest technology at a great value. TCL’s manufacturing expertise, vertically integrated supply chain, and state-of-the-art China Star panel factory, allows them to make large size TVs, premium design, and leading edge technology affordable for the US consumer.   

For more information about TCL, please visit

About TCL Roku TV
TCL, one of the world’s best-selling TV brands, introduced the first TCL Roku TV in August 2014 combining TCL’s TV design with the Roku OS. The result is an award-winning smart TV that provides a simple, easy to use experience unlike other smart TVs. The first TCL Roku TVs launched to industry acclaim and received the PC Magazine’s coveted Editors’ Choice award as well as one of its Best of 2014 TV awards. 

About the Breast Cancer Research Foundation
Founded by Evelyn H. Lauder in 1993, the Breast Cancer Research Foundation (BCRF) advances the world's most promising research to eradicate breast cancer. BCRF has raised more than $570 million to fuel discoveries in tumor biology, genetics, prevention, treatment, survivorship and metastasis, making it one of the largest non-governmental funders of breast cancer research in the world. In 2015, BCRF will award $48.5 million to support 240 researchers at leading medical institutions worldwide. By spending 91 cents of every dollar on research and public awareness programs, BCRF remains one of the nation's most fiscally responsible nonprofits. BCRF is the only breast cancer organization with an "A+" from CharityWatch, together with Charity Navigator’s highest rating of four stars 13 times since 2002. For more information, please visit:

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author: TCL USA