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Zenith Style
Zenith Style is a philosophy of living with purity, composure and intention. It filters out excess and noise,
making space for truth to reveal itself in the smallest details and makes space for what feels real.
Like Hi-Fi preserves the texture and truth of an original recording, it seeks an experience of life with nothing diminished.
The TCL Q95K brings acoustics and aesthetics into harmony, creating a space where technology recedes and experience comes forward.
Every listening moment becomes a deeper appreciation of life at its most authentic.
Zenith Style
Zenith Style is a philosophy of living with purity, composure and intention. It filters out excess and noise, making space for truth to reveal itself in the smallest details and makes space for what feels real. Like Hi-Fi preserves the texture and truth of an original recording, it seeks an experience of life with nothing diminished. The TCL Q95K brings acoustics and aesthetics into harmony, creating a space where technology recedes and experience comes forward. Every listening moment becomes a deeper appreciation of life at its most authentic.
Back to Nature, Where Immersion Begins
In the valley, birdsong passes through the forest and water breaks over stone. Sound is reflected by rock faces,
carried through the air and gathered around the listener—becoming layered, dimensional and alive.
Here, immersion is not an effect added to sound. It is the natural consequence of space.
The Valley｜A Sound Field Tuned by Nature
The valley knows how to control sound. Its opposing walls form natural acoustic boundaries, shaping reflections without blurring their source. Sounds arrive from different directions and distances, each with its own texture, yet all remain part of one coherent field.
Floating 「HORIZON 」
The walls of the valley were reimagined as L-shaped acoustic boundaries at either end of the soundbar. Just as a valley brings birdsong, flowing water, wind and echo into one living soundscape, multiple drivers work together within the soundbar.
Resonance-Isolating Base
Raised on an L-shaped base, the soundbar appears to hover
above the surface. The gap creates more than visual lightness,
it also forms a physical and acoustic separation, reducing
low-frequency energy transferred into the cabinet beneath it.
Back to Nature
Where Immersion Begins
In the valley, birdsong passes through the forest and water breaks over stone. Sound is reflected by rock faces, carried through the air and gathered around the listener—becoming layered, dimensional and alive. Here, immersion is not an effect added to sound. It is the natural consequence of space.
The Valley
A Sound Field Tuned by Nature
The valley knows how to control sound. Its opposing walls form natural acoustic boundaries, shaping reflections without blurring their source.Sounds arrive from different directions and distances, each with its own texture, yet all remain part of one coherent field.
Floating 「HORIZON 」
The walls of the valley were reimagined as L-shaped acoustic boundaries at either end of the soundbar. The distant line of the valley floor was distilled into a single, restrained horizontal gesture. Just as a valley brings birdsong, flowing water, wind and echo into one living soundscape, multiple drivers work together within the soundbar—each with its own role, yet all speaking as one.
Resonance-
Isolating Base
Isolating Base
Raised on an L-shaped base, the soundbar appears to hover above the surface. The gap creates more than visual lightness, it also forms a physical and acoustic separation, reducing low-frequency energy transferred into the cabinet beneath it.
Dual-Driver Force-Cancelling Subwoofer
A conventional single-driver subwoofer generates reaction forces that can vibrate the cabinet, causing energy loss and distortion.
We use two identical drivers mounted facing in opposite directions (back-to-back) and operating synchronously,
allowing their opposing reaction forces to cancel. This minimizes cabinet vibration and distortion, delivering cleaner low-frequency extension.
Dual-Driver
Force-Cancelling
Subwoofer
A conventional single-driver subwoofer generates reaction forces that can vibrate the cabinet, causing energy loss and distortion. We use two identical drivers mounted facing in opposite directions (back-to-back) and operating synchronously, allowing their opposing reaction forces to cancel. This minimizes cabinet vibration and distortion, delivering cleaner low-frequency extension.
Acoustic Design Language
The balance hidden within the dual-driver bass architecture became the generative idea for the entire product.
Symmetry, equal and opposing forces, and the point at which sound waves meet were distilled into a distinctive design DNA.
This is not a motif applied to the surface, but a system that extends naturally from product form to interface and spatial experience.
Acoustic Design Language
The balance hidden within the dual-driver bass architecture became the generative idea for the entire product. Symmetry, equal and opposing forces, and the point at which sound waves meet were distilled into a distinctive design DNA. This is not a motif applied to the surface, but a system that extends naturally from product form to interface and spatial experience.
Mist Valley Grey
Inspired by the rock covered in mist at dawn. Its deep grey foundation gives the soundbar the visual
gravity of natural stone, while a diffused, mist-like sheen takes the chill from the metal surface.
The result feels calm and tactile—technological in precision, while belong naturally in the home.
Mist Valley Grey
Inspired by the rock covered in mist at dawn. Its deep grey foundation gives the soundbar the visual gravity of natural stone, while a diffused, mist-like sheen takes the chill from the metal surface. The result feels calm and tactile—technological in precision, while belong naturally in the home.
Seamless Unibody Design
Inside, the acoustic system is complex. Outside, only one continuous gesture remains.
A seamless metal grille wraps around the driver array, acoustic openings and internal modules, allowing them to disappear beneath a pure
and uninterrupted surface. Precision perforation, forming and wrapping allow the front, sides and corners to read as one complete form.
Seamless Unibody Design
Inside, the acoustic system is complex. Outside, only one continuous gesture remains. A seamless metal grille wraps around the driver array, acoustic openings and internal modules, allowing them to disappear beneath a pure and uninterrupted surface. Precision perforation, forming and wrapping allow the front, sides and corners to read as one complete form.
Textile-Inspired Metal Grille
Inspired by the meticulous craftsmanship of luxury textiles, Its fabric-like appearance softens the presence of technology,
while the robust metal construction ensures lasting strength, protection, and durability.
With a 40% open-area ratio, the grille allows sound to pass through with exceptional clarity.
Textile-Inspired Metal Grille
Inspired by the meticulous craftsmanship of luxury textiles, Its fabric-like appearance softens the presence of technology, while the robust metal construction ensures lasting strength, protection, and durability. With a 40% open-area ratio, the grille allows sound to pass through with exceptional clarity.
TCL and Bang & Olufsen collaborated throughout the development process—from the acoustic concept and core hardware to system tuning.
Bang & Olufsen are pioneers of beautiful audio design. The Audio by Bang & Olufsen mark is a promise that the sound experience
of this product has been tuned, tested and refined until it's worthy of the Bang & Olufsen name.
TCL and Bang & Olufsen collaborated throughout the development process—from the acoustic concept and core hardware to system tuning. Bang & Olufsen are pioneers of beautiful audio design. The Audio by Bang & Olufsen mark is a promise that the sound experience of this product has been tuned, tested and refined until it's worthy of the Bang & Olufsen name.
Shelf Mode｜Wall Mount
Whether placed on a console or mounted on the wall, the system recognizes its orientation and optimizes sound projection and frequency response
in real time. Different room layouts, furnishings and reflective surfaces are accommodated without complex manual adjustment.
Shelf Mode｜Wall Mount
Whether placed on a console or mounted on the wall, the system recognizes its orientation and optimizes sound projection and frequency response in real time. Different room layouts, furnishings and reflective surfaces are accommodated without complex manual adjustment.
11.1.4 True Hi-Fi-Grade Acoustic Architecture
The soundbar, subwoofer and surround speakers bring together multichannel reproduction, low-frequency energy, spatial acoustics
and advanced sound-field processing as one integrated system. Together, they create a deep and dimensional 11.1.4-channel sound field,
allowing sound to unfold in front of the listener, move around the room and extend overhead. The living room becomes a new acoustic valley.
11.1.4 True Hi-Fi-Grade
Acoustic Architecture
Acoustic Architecture
The soundbar, subwoofer and surround speakers bring together multichannel reproduction, low-frequency energy, spatial acoustics and advanced sound-field processing as one integrated system. Together, they create a deep and dimensional 11.1.4-channel sound field, allowing sound to unfold in front of the listener, move around the room and extend overhead. The living room becomes a new acoustic valley.
Linear Layout & Universal Support
The rear interface features an ergonomic linear layout for effortless cable management.
By supporting all mainstream audio-visual formats, it eliminates compatibility anxiety, allowing users to enjoy diverse content freely.
Linear Layout
Universal Support
Universal Support
The rear interface features an ergonomic linear layout for effortless cable management. By supporting all mainstream audio-visual formats, it eliminates compatibility anxiety, allowing users to enjoy diverse content freely.
Beosonic｜Personalized Tuning
With Beosonic, users can explore multiple sound signatures through a simple, intuitive interface, adjusting warmth, brightness, energy,
and relaxation in real time. It offers a uniquely personalized listening experience that adapts to individual moods, content, and listening environments.
Beosonic
Personalized Tuning
Personalized Tuning
With Beosonic, users can explore multiple sound signatures through a simple, intuitive interface, adjusting warmth, brightness, energy, and relaxation in real time. It offers a uniquely personalized listening experience that adapts to individual moods, content, and listening environments.
Developing Longevity and Durability For The Future
Designing for durability extends product life and reduces environmental impact.
This product focuses on materials, processes, and user experiences that promote sustainability, efficiency, and long-term value.
Durability with Recycled Materials
A robust metal grille extends product lifespan, while recycled plastics in the chassis minimize waste, which helps reduce the environmental footprint.
Less Ink, A Lighter Trace
Single-color printing reduces the number of inks and production steps required, lowering resource consumption and making the packaging easier to recycle.
Sustainability
Designing for durability extends product life and reduces environmental impact. This product focuses on materials, processes, and user experiences that promote sustainability, efficiency, and long-term value.
Durability with Recycled Materials
A robust metal grille extends product lifespan, while recycled plastics in the chassis minimize waste, which helps reduce the environmental footprint.
Less Ink, A Lighter Trace
Single-color printing reduces the number of inks and production steps required, lowering resource consumption and making the packaging easier to recycle.
TCL Unified Design Language
From flagship systems (Q95K) to mainstream products (S65K), TCL Audio carries forward a shared set of principles: clear geometric proportions,
a continuous horizontal stance and a restrained approach to materials. Forms, dimensions and configurations may change, but the identity remains.
Together, the products create a coherent portfolio in which audio devices are no longer simply pieces of functional hardware,
but quiet architectural presences within the home—each carrying the same unmistakable TCL character.
TCL Unified
Design Language
Design Language
From flagship systems (Q95K) to mainstream products (S65K), TCL Audio carries forward a shared set of principles: clear geometric proportions, a continuous horizontal stance and a restrained approach to materials. Forms, dimensions and configurations may change, but the identity remains. Together, the products create a coherent portfolio in which audio devices are no longer simply pieces of functional hardware, but quiet architectural presences within the home—each carrying the same unmistakable TCL character.
TCL Q95K Soundbar won the 2026 IDEA Design Award.
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