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TCL to showcase its global, multi-category offering for the first time at IFA 2019

Aug 8,2019

Aug 8,2019


In an international first, TCL, a leading consumer electronics company and global top two television manufacturer, will showcase a full range of innovations and smart products at the IFA consumer electronics show, which runs from September 6 to 11, 2019 in Berlin. The expanded product categories range from TVs and audio products to smartphones and major home appliances.


At IFA, TCL will also unveil its latest technological and R&D innovations, which include Artificial Intelligence (AI), QLED, mini LED, voice control, and more.




To kick off the show, TCL will hold for the first time at IFA, an international, multi-category press conference on Thursday, September 5, 2019 at 2:30pm at the IFA venue Messe Berlin, Hub 27.  The press conference is open to all accredited members of the media who possess an IFA badge.



TCL’s Smarter TV Solutions have already made it one of the fastest-growing consumer electronics brands in the United States and Europe. Today more than ever, TCL is the next global brand for smart devices. The company’s long-standing capabilities in audio, combined with its vertical integration and mastery of the entire value chain, allow TCL to provide its consumers with truly rich and unrivalled experiences.



After successfully delivering a premium entertainment experience to homes, the company now aims to leverage its momentum and expand beyond the living room. With the goal of becoming a world leader in consumer electronics, TCL offers smart products that enhance people’s lives, wherever they may be. Ultimately, TCL is committed to providing consumers with products and services to help them live a smart and healthy life.



Journalists unable to attend the press conference can still catch the exciting announcements by tuning in to the official livestream, which will be available via the TCL Europe Facebook page, at:



About TCL


TCL is a fast-growing consumer electronics company and leading player in the global TV industry. The company was founded in 1981 in China and now operates in more than 160 markets globally. In 2018, TCL was ranked second in the global TV market. TCL specializes in the research, development and the manufacturing of consumer electronics products ranging from TVs, mobile phones, white goods, audio and smart home products. Through its strategy of ‘AI x IoT’, TCL strives to become a world-leading smart technology company that helps its consumers live a smart and healthy life.
For more information, please visit its website:





Media Contacts:

TCL Europe


Amandine (Jiangyue) Wang                                      PPR Worldwide for TCL Europe

Tel: +33 (0)6 86 08 57 20                                           Alexandre Henry / Marie-Laurence Augé

Email:                                Tel: +33 (0)6 40 95 56 77 / +33 (0)6 11 44 05 44



Facebook: TCL Europe - The Creative Life / Twitter: @TCL_Europe / Instagram: tcl_europe


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