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TCL launches multi-category smart products at IFA 2019

Sep 6,2019

Sep 6,2019


• New range of TVs, audio products and smartphones features artificial intelligence


•  New “AI x IoT” strategy for a smart life introduced, helping to diversify TCL’s business


Berlin, September 5, 2019 – TCL, one of the leading players in the global TV industry and a leading consumer electronics company, today launched a full suite of new innovations and smart products at IFA 2019 in Berlin. The product categories, which incorporate artificial intelligence (AI), range from TVs and audio products to smartphones.


At the same time, TCL outlined its new “AI x IoT” strategy, essentially one that moves on from dovetailing the two technologies to integrating them more deeply across the product range.


The product launch and new strategy form part of TCL’s broader plan to continuously push forward business diversification, in parallel to its core TV business. Ultimately, the company aims to become one of the world’s leading smart technology companies that helps customers globally live a smart and healthy life.


“TCL is continually investing in research and technology to improve the overall customer experience and help them live a smart life,” said Kevin Wang, CEO of TCL Industrial Holdings. “To achieve this, we’re already putting our premium entertainment experience into peoples’ homes. We’re looking to further enhance that experience through the closer integration of AI and IoT.”


TV: The Latest TCL 8K QLED X Series and Its Mini LED Series


TV serves as a perfect gateway to an intelligent life. TCL offers ground-breaking technology to provide that gateway: 8K offers extremely high resolution; Mini LED provides ultra-high contrast and brightness; and QLED delivers richer colors. All of these are primary criteria for high image quality.


8K QLED X Series


TCL 8K QLED X Series


TCL’s flagship 8K QLED X Series, which is available in 85-, 75- and 65-inch models, offers a next generation 8K definition viewing experience. It is equipped with a retractable built-in camera, which will ascend and descend automatically when prompted by applications. As well, the Series supports augmented reality (AR) which further enhances the user experience.


The 8K QLED X Series also features a unique duo-display design, alongside the main TV screen, so viewers can enjoy a mini-screen on an independent audio device that provides useful information to viewers, such as weather updates and movie status, as well as providing controls for smart connections and settings throughout the home.


The 8K Series will become available in the second quarter of 2020 in selected markets.


Key features include: 

• 8K display technology

• Quantum Dot display technology

• Dolby Vision®

• Built-in camera

• Duo-display design


• Android P operating system

• Onkyo sound bar

• Dolby Atmos


The above series will also come with a 4K duo-display version without a camera, available in 75-, 65- and 55-inch models. The 4K models will become available in the fourth quarter of 2019 in selected markets.


Mini LED Series


TCL Mini LED Series


The Mini LED Series comes in several sizes and with a variety of functions. The premier model is a 75-inch 8K Mini LED TV. Its backlight is driven by 25,200 high-performance LEDs, delivering superior brightness of up to 1200 nits – that’s between two and five times the brightness of a regular TV. It also features 900 local dimming zones, to deliver striking contrasts, with a purer, clearer display of light and dark detail via precision backlight control.


Key features include: 

• Mini LED display technology  

• 8K display technology 

• Quantum Dot display technology 

• Dolby Vision® 


• Android P operating system 

• Onkyo sound bar

• Dolby Atmos


This 8K model will become available during the second quarter of 2020 in selected markets. There is also a 75-inch 4K version. In addition, there are two 65-inch 4K versions with optional sound bars that will be available at the end of 2019. The 65-inch 4K version with a sound bar will be available soon in the European market.


TCL PLEX – with Proprietary Advanced Display Technology Powered by TCL NXTVISIONTM




The TCL PLEX brings the brand’s renowned display expertise to a mobile device. Featuring TCL NXTVISION™, a proprietary advanced display optimization and camera technology, the screen comes to life with enriched color along with clarity and contrast enhancement in real-time, all of which elevates the camera experience. The in-house 6.53-inch FHD+ TCL Dotch™ display with a 90 percent screen-to-body ratio1 is also equipped with various display modes, such as ‘Adaptive Tone’ and ‘Eye Comfort Mode’, to ensure the best display clarity at all times and protect users’ eyes from strain.


Sporting a triple camera setup with a 48MP ultra high-res Sony sensor, a separate dedicated video camera with an industry-leading 2.9μm big pixel low-light sensor and a 16MP 123° super wide-angle camera, the TCL PLEX boasts impressive photography capabilities especially in low-light. It takes night shots that are up to three times brighter2 in the darkest environments thanks to an innovative algorithm. Equipped with a dedicated “Super Night Mode”, the TCL PLEX produces exceptionally detailed images in the dark. It takes great night videos with the low-light camera, shoots 960fps super slow-motion HD videos even in nighttime conditions and captures up to four times the content3 with its wide-angle camera.


The TCL PLEX smartphone enables users to seamlessly control selected TCL smart TVs thanks to full integration through TCL T-Cast, a universal remote control and smart TV assistant app. It also allows for a connection with up to four Bluetooth speakers4 or pairing with up to four Bluetooth headphones4 with the Super Bluetooth multi-streaming audio solution. This makes it possible for users to amplify and share their entertainment experience.


TCL UI is fluid and intuitive thanks to smooth folder browsing, automatic app organization by function and swipeable image deleting. It also comes with a “Smart Key” which you can customize in three convenient  ways – single, double and long-press to access various mobile apps or commonly used features. The TCL PLEX offers understated charm at every angle of its dual-sided curved glossy glass body and 3D holographic finishing in Opal White and Obsidian Black.


RAY·DANZ Sound Bar - Innovative Atmos Sound Bar with Unique Acoustic Reflector Technology


TCL RAY•DANZ Sound bar


In pursuit of a better immersive listening experience, TCL also revealed RAY·DANZ, a 3.1-channel Atmos sound bar featuring uniquely angled speakers on each side that beam sound waves towards curved acoustic reflector units to create a wider soundstage without any digital virtualization. This allows for a larger sweet spot compared to mainstream sound bars without compromising audio quality, clarity and accuracy. While the wide soundstage is provided by the side speakers, RAY·DANZ’s center channel provides clear dialogue and voice positioning for vocal content. It also features Dolby Atmos® technology that brings a three-dimensional sound experience to the home theater. The subwoofer can be connected wirelessly to the RAY∙DANZ unit to complement the listening experience and reproduce ground-shaking bass that is essential in creating an ultimate immersive experience.


Headphones SOCL500TWS and ACTV500TWS



                           SOCL500TWS                                                                                               ACTV500TWS



TCL also revealed a line of new true wireless headphone products to help consumers better enjoy music and take calls whether they are on commute, exercising or at a café. SOCL500TWS comes with a range of fun vibrant color schemes and slim charging case that are perfect for urban dwellers. The ACTV500TWS is a pair of true wireless earbuds with IPX7 waterproof rating that comes with Comply™ foam tips and wireless charging case. They both focus on offering uncompromising comfort and a very long playtime – up to 26 hours for the SOCL500TWS and 33 hours for the ACTV500TWS.


Continued Strong Growth in 2019


TCL ranked second in the world for shipments in 2018, according to IHS. Maintaining its position as a top global TV brand, TCL enjoyed strong business growth in the first half of 2019 when its global TV sales  volume again hit a new high of 15.53 million sets, up 17.9% year-on-year. In overseas markets, TCL brand TVs increased 49.8% year-on-year. Business in European markets, especially France, Spain and Poland, grew significantly. The North American market maintained steady growth and the company’s operations in emerging markets developed rapidly.


For more information including photos and videos, please visit TCL’s IFA Landing page:


TCL will be showcasing its product portfolio at its booth at Hall 21, Stand 102, Messe Berlin, 6th-11th September.


* Product specifications and sizes differ in different regions. Product availability varies according to local launch plans.

* Google and Android TV are trademarks of Google LLC.

* Dolby, Dolby Atmos, and Dolby Vision are registered trademarks of Dolby Laboratories, Inc.



 [1] Screen-to-body ratio calculated with VA/TP method.

[2] Darkest environments refer to brightness conditions below 1 lux.

[3] Compared to the standard camera angle (approximately 74 degrees)

[4] Only supports two devices when connected to a 2.4GHz Wi-Fi network.



About TCL


TCL is a fast-growing consumer electronics company and leading player in the global TV industry. The company was founded in 1981 in China and now operates in more than 160 markets globally. In 2018, TCL was ranked second in the global TV market. TCL specializes in the research, development and the manufacturing of consumer electronics products ranging from TVs, mobile phones, white goods, audio and smart home products. Through its strategy of “AI x IoT”, TCL strives to become a world-leading smart technology company that helps its consumers live a smart and healthy life.



Media Contacts: TCL

 Siyang Wang

Tel : +86 755 3331 1958



BlueCurrent Hong Kong

Olivia Cao

Tel : +852 2586 7845



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