Choose other country to get service

TCL Europe introduces new flagship TCL RAY•DANZ soundbar X937U at IFA Berlin 2022

Sep 1,2022

Sep 1,2022


A modern home entertainment hub that delivers cinematic-quality sound with the largest soundfield, intelligent sonic adaptation and easy setup




Berlin, September 1, 2022 – TCL Electronics, one of the dominant players in the global TV industry and a leading consumer electronics brand, held a global press conference at IFA 2022, presenting its latest innovations including its new flagship RAY•DANZ soundbar X937U. Powered by Dolby Atmosâ and DTS:X, this 7.1.4 channels soundbar features a unique design that creates a superior listening environment.


In pursuit of a better soundbar audio experience, TCL developed and introduced in 2020 the innovative and award-winning RAY•DANZ technology[1]. Featuring uniquely rearward angled speakers that beam sound waves towards curved acoustic reflector units, it creates wider and homogeneous soundstage, compared to mainstream soundbars. Without any digital processing and no compromising on audio quality, clarity, or accuracy.


In Spring 2022, TCL has launched the second generation of RAY•DANZ, with the new TCL C935U, a 5.1.2 Dolby Atmos soundbar which recently won the “EISA BEST BUY SOUNDBAR 2022-2023” award. A recognized distinction demonstrating that the brand’s innovations have won over the European image and sound expert with their performance on picture and sound.




The newest flagship X937U soundbar with exclusive RAY•DANZ technology


At IFA 2022, TCL introduces the new RAY•DANZ SoundBar X937U: a sleek bar-shaped unit with 7.1.4 channels and a unique design that creates a superior listening environment. Powered by Dolby Atmos and DTS:X, this high-end unit delivers a multi-dimensional audio experience that intelligently adapts to every room. User can pump up the bass to maximum with one click of the remote and really feel the sound at a bass frequency of just 20Hz – the lowest bass threshold for the human ear.


Easy to setup, the new TCL X937U features Auto Sound Calibration to automatically account for all the complicated variables involved.


The X937U soundbar and rear speakers are encased in environment-friendly fabric made of post-consumer recycled rPET, such as plastic bottles. This 100% recyclable GRS-certified material provides a stunning contrast to the visual ribs of the unit’s case. This sophisticated aesthetic, combined with space-saving compact design and features like ‘invisible’ recessed brackets, ensures the new TCL soundbar beautifully complements modern home décor.


TCL Soundabr X937U


Key features:



● Technology

● Advanced Acoustic Reflector

● Technology 7.1.4 Channel

●  Configuration with Wireless Subwoofer and Wireless Rear speakers

● Dolby Atmos


● HDMI 2.0 with eARC

● HDMI 2.0 input

● 1020W maximum audio power

●  Optical/Bluetooth input

● Works with Google Assistant, Alexa, and Apple AirPlay


About TCL Electronics

TCL Electronics (1070.HK) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets globally. TCL specializes in the research, development and manufacturing of consumer electronics products ranging from TVs, audio and smart home appliances.



Media Contacts


TCL Europe

Cécile Pochard

Tel: +33 (0)6 14 60 77 41



Havas Paris




Sep 1,2022

[1] The first TCL RAY•DANZ Soundbar (TCL TS9030) won the EISA Best Buy Award.
TCL COVID-19 Notice

TCL COVID-19 Notice

Apr 17,2020

IFA 2019 at a glance!

IFA 2019 at a glance!

Aug 8,2019