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TCL unveils for European market newest products in Domestic Appliances and its TCL Home Application

Apr 14,2021

Apr 14,2021


TCL Europe continues to innovate and brings consumers interconnected smart home solutions under its AI x IoT strategy, to make your life more intelligent 


[Paris, April 13, 2021] : TCL Electronics (1070.HK), one of the dominant players in the global TV industry and a leading consumer electronics company, has introduced today on top of its new TV models and soundbars, its latest domestic appliances under its forward-looking AI x IoT strategy. 


TCL’s ambition is to provide growing line-up of home comfort products, to help people achieve an ideal home environment within an integrated, fully connected ecosystem.  In this context, today TCL Europe unveils several devices, including refrigerators, washing machines, air conditioners, air purifiers and robot vacuum cleaners but also announces its brand-new app “TCL Home” to let users control their home comfort appliances from anywhere at home.





TCL Europe is launching this year a range of refrigerators, focusing on the main market categories like Side by Side, French door, and bottom freezer refrigerators. In line with research on market demand, TCL Europe have addressed three main concerns: food care and food preservation, an efficient tech for a better home comfort; and design and convenience. TCL Europe unveils refrigerators with innovative and interesting functions like AAT, Dual inverter compressor System and Fresh Zone Crisper. Optimal conservation, energy savings and ease of use are the main assets of this range of three key models: 


The RP470CXE0 guarantees food preservation thanks to an inverter compressor which operates linearly and continuously adjusts its speed according to the temperature variations, and ensures a better temperature stability, and thanks to a cold air distribution, evenly at each level of food storage. 


To improve the storage conditions, RP470CXE0 includes a fresh zone drawer with a compartment specially designed to maintain a humidity level of 90% and an Aroma Safe container that guarantees a reduced level of humidity for fresh products. In terms of design, it comes with vertical side LED lighting ramps for perfect visibility throughout the fridge at every storage level and a matt stainless-steel finish that will extend the life of your refrigerator and optimize its maintenance.


The RP318BXE0 equally includes inverter compressor, power cool function and multi air flow for food preservation but also homogeneous and frost-free cooling to avoid the defrosting chore. It also comes with a digital display on the front panel. Convenient to use, it allows precise temperature adjustment for each compartment, direct access to optional functions without opening the doors, and displays alarms when available. In terms of design, once again TCL Europe has opted for a matt stainless-steel finish. Thanks to this resistant and aesthetic coating, the life of the refrigerator is extended, and its maintenance optimized. The shelves and brackets have a premium finish, adorned with a silver border for an additional touch of elegance.


RP503SXE0, just like the two previous models, combines invertor compressor, and TCL’s “total no frost” functions, making the temperature more uniform in the refrigerator. This model also includes innovative temperature sensors placed on both sides of the fridge to measure the    temperature of each zone and a smart mode making the refrigerator capable of speeding up the refrigeration after opening the doors for a long time. The appliance's electronics detects variations in temperature and humidity, and immediately regulate the production of cold, so that food can be stored in optimum conditions.


The RP503SXE0 also comes with a digital display on the front panel and is made of a matt stainless-steel finish, a resistant and aesthetic coating.



Washing Machines


To make consumers’ life healthy and easier at home, TCL Europe P Series washing machines focuses on 3 pillars: caring about clothes; an efficient tech for a better home comfort; design and convenience.


Therefore, TCL’s washing machines have interesting and innovative specificities like a longer lasting and reliable Inverter motor, a super-efficient spin that removes more water to minimize drying time and a Powerful Spray Wash to clean your clothes with a more hygienic wash style. With the Auto dosing function, P Series can perceive the weight and material of the clothing, automatically dose the required amount of water and the detergent. TCL’s P Series also comes with an anti-bacterial drum and Honeycomb drum for gentle washing and fabric protection, together with steam wash function, our P series is capable to use a combination of steam and water to clean fabrics. The steam can help to remove wrinkles, make detergent work more efficiently, and sanitize fabrics.


From a user-friendly point of view, they come with multiple wash programs for taking care of your different clothes and larger LED display for easier operating and viewing the status of your wash cycle. The P Series include 3 different models based on their Wash Capacity, respectively of 8kg, 9kg and 10kg.



Air Conditioner & Portable AC


When it comes to home comfort, TCL Europe is also introducing a range of air conditioners. Energy efficiency, low noise level, easy washable filters are some of the benefits of this range of products.


TCL’s Ocarina Air Conditioner brings a whole new experience and makes cleaning easier than ever while keeping fresh air. <b>Ocarina</b> is a promise for consumers to benefit from both “smart air and soft care” thanks to its IoT connection and its Gentle Breeze innovation, soft cooling and deep clean that bring a unprecedent experience. Convenience and comfort, it’s the Ocarina Series crafted to do for consumers. TCL portable Air conditioner NZ model has Low Noise which is 58dB, a high energy efficiency A++ and comes with an easy-washable Filter.



Air purifier


This year, TCL Europe goes even further and expands its home offering to include a smart air purifier range called breeva A2 which comes with a 4-step purification system that reduces up to 99.97% of microbes. TCL has included key features like ‘’Duo air quality sensor’’ that combines both an Infrared Dust Sensor to detect the concentration of particulate matter in the surrounding air at real time, and ​a Volatile organic compounds (VOC) sensor​ to detect the concentration of volatile organic compounds in the air. 


As part of TCL smart ecosystem, breeva is equipped with Wi-Fi control to allow IoT connectivity, so that TCL Home application can be used to achieve full control of breeva. The augmented version, breeva A3/A5, features a specific innovation with 5th protection- breeva Shield UV-C sterilization, that uses short-wave ultraviolet rays to destroy the DNA and RNA of bacteria and microorganisms to achieve the effect of sterilization. 


breeva A2 and A5 were recently granted the famous 2021 RED DOT design award.



Last but certainly not least, TCL Europe is happy to announce the launch of a range of powerful, autonomous, connected, and smart TCL robot vacuum cleaners: the Sweeva 1000 and Sweeva 2000.


They provide strong power with up to 1500 pa (Pascal Pressure Unit) of suction power for Sweeva 2000 and up to 1400 pa for Sweeva 1000, using four cleaning methods (auto/edge/spot/manual) and a 3-stage suction power adjustment. The full Sweeva range has ultra-long battery life for high autonomy and ensures “better smart cleaning” with functions such as self-charging​, schedule cleaning by remote control​ and the possibility to stop automatically and report a fault while entangled. Sweeva 2000 has Wi-Fi allowing voice control and IOT functionality. 



TCL Home Application


TCL sees the immense value of adding a smart experience to home comfort products and integrating them into the world of connectivity. Smartphones have given us the ability to stay connected with anyone, anytime, and the growing popularity of IoT and smart home technologies now also lets people control lights, music, and even more.


Thus, TCL’s 2021 Home Comfort categories will feature Wi-Fi connectivity and voice control, but TCL is also very proud to announce that “TCL Home” is on its way, a brand-new app to let users control their home comfort appliances from anywhere.


From now, with the addition of voice control to TCL home appliances and TVs, everyone can simply ask Alexa or Google Assistant to control TCL devices. The power of voice assistant and TCL takes away the hassle of day-to-day activities, letting consumers focus on what’s really important for them and allowing TCL smart home appliances to interact together. 



About TCL Electronics


TCL Electronics (1070.HK) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets globally. According to OMDIA, TCL ranked global No.2 in TCL brand TV market share in Q2 2020. TCL specializes in the research, development and manufacturing of consumer electronics products ranging from TVs, audio and smart home appliances.



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