Paris – 26 July, 2022 – TCL, a leading consumer electronics brand, in partnership with FIBA, the International Basketball Federation, continues to innovate and offer engaging and memorable experiences to players and fans at FIBA's flagship European competition, the FIBA EuroBasket 2022.
TCL has long recognized the power of sport and the connective spirit that Inspires Greatness in players, fans, and the wider community. This aligns with TCL’s ambition to Inspire Greatness in everything we do, with an accessible ecosystem that drives people to act, create & develop while offering products that surprise us and amaze others.
This four-year partnership follows the global partnership agreement that was first signed in 2018 and will run until December 31, 2023. The new, expanded agreement provides key commercial rights across all FIBA competitions, including the men's and women's Olympic Qualifying Tournaments, FIBA Continental Cups for both men and women, FIBA Youth World Cups, the FIBA Women's Basketball World Cup 2022, and FIBA's pinnacle event the FIBA Basketball World Cup in 2023. Specific rights for these events include premium brand visibility on the court and the role of presenter of the player of the game, "TCL Player of the Game," enabling TCL to continue to play a role in such an important sporting event that reaches across Europe and the world.
Stay tuned for more information closer to the upcoming events! More brand partnerships in sports will be announced during the TCL press conference at IFA,
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