TCL Europe Unveils Latest Innovations and Technology at Milan Design Week 2023

Milan, April 17, 2023 - TCL, the world's TOP 2 TV brand and TOP 1 98-inch TVbrand, announces today its latest multi-category products including its 2023 C Series with Mini LED and QLED TVs, but also new soundbars and domestic appliances. TCL also reinforces its position and accelerates in Europe by participating for the first time in well-known Milan Design Week to present its commitments on sustainability, design, and innovation, and by deploying a wide and ambitious sports strategy across the region.   

TCL Takes the Top 2 TV Brand and Accelerates in Europe

TCL is now a leading brand and a major player in the TV market worldwide, and the Company continues its growth with results that demonstrate its dynamism and capacity for innovation. TCL recently announced its latest ranking of Global Top 2 TV Brand (and Global Top 1 Android TV brand) according to OMDIA’s Global TV sets report 2022. Moreover, TCL large size TVs have received significant growing momentum over the past year and remained Top 1 in global 98-inch TV market share.

In line with its claim “Inspire Greatness”, TCL wants to push the limits of what is possible with technology and play a key role in customers' lives by inspiring them and helping them enjoy new lifestyle experiences at home: in 2022, the brand delivered a 76% increase in large screen Mini LED and QLED TVs (in the 65-inch and above category) delivering entertainment, total immersion, and transporting audiences to new worlds.

In the European market, TCL’s strategy based on premium affordable technology to meet all consumers’ expectations was particularly efficient as TCL became No.3 for the first time in 2022, and TCL sales volume in Europe recorded growth 5,3% year-on-year despite a challenging environment.

TCL Emphasizes Its Commitment to Responsible and Sustainable Technology

As a leading industrial and electronics global company, TCL is committed to the search for more responsible solutions, and for even more reliable and sustainable products or manufacturing, by allocating dedicated resources and putting the consumers in the heart of its strategy.

As highlighted in its ESG Report 2022, TCL Technology has invested a total of 1.04 billion USD in environmental protection. TCL Technology saved 229.53 million tons of water, and the amount of recycled water resources has reached 54.64 million tons during the year. In addition, the amount of recycled waste is 81,865 tons. Moreover, by 2025, TCL commits to reduce greenhouse gas emissions by 18%, water consumption by 27%, power consumption by 13%, natural gas consumption by 70%, and EPS consumption by 10%.

In 2023, TCL is participating in Milan Design Week, one of the most prestigious design industry events in the world - that brings together the best of creativity and innovation - to illustrate its vision to develop technology for a better future that inspires greatness and brings people together, with exceptional industrial and aesthetic design, intuitive user experience and sustainable manufacturing. 

From April 17th to April 23, TCL will showcase its “ELEMENTS – TCL Green Horizon” exclusive exhibition, featuring sustainable artworks and immersive experiences enabled by technology. Visitors will also receive a sneak peek of TCL Europe’s product lineup for 2023, but also of concept devices developed by TCL Design Innovation Center.

TCL Europe unveils its multi-category product, with more and more premium affordable technology and know-how

Latest generation of TCL Mini LED technology with major improvements:

meet the new TCL C84 Series

Since 2018, TCL has become a pioneer and a leader of Mini LED technology. In 2023, TCL introduces its latest generation with an even better visual experience with high and precise contrast, less blooming, high brightness, and a better uniformity. With more local dimming zones at work providing infinite contrast dimensions, but also high efficiency and wide luminous angle Mini LEDs, TCL Mini LED TVs achieve their highest brightness levels to date (with a peak brightness of HDR 2000 nits ensuring a crystal-clear display, even in broad daylight).  

New C84 Series is the newest TCL premium Mini LED TV, available in 55’’, 65’’, 75’’, and 85’’. Based on the latest generation of TCL Mini LED technology and QLED colour technology, and backed by AiPQ 3.0 picture quality algorithms, the TCL C84 Series delivers outstanding performance in picture quality and superior contrast. This outstanding picture quality is also combined with unparalleled sound thanks to Dolby Vision IQ & Dolby Atmos.

New C64 & C74 Series QLED TVs For Endless Colours and Endless Entertainment

For gamers, TCL introduces its new C74 Series which combines QLED together with Full Array Local Dimming technology, 4K HDR Pro and 144Hz Motion Clarity Pro for smooth, sharp and colorful HDR picture quality. This new model (available in 55”, 65” and 75”) has an impressive industry leading refresh rate of 144Hz along, 240Hz Game Accelerator and Full Array Local Dimming of HDR 1000nits, providing immense picture quality with gamers experiencing hardware and software configurations.

TCL also releases its new C64 Series, available in 43”, 50”, 55”, 65”, 75”, and 85”. Equipped with TCL QLED technology for outstanding colour expression, this new TV is an excellent value for those who want high-quality, interactive home entertainment to enjoy any HDR movies, sports, and games, as part of a connected and smart lifestyle. Certified with Dolby Vision and Dolby Atmos product performance standards, this amazing value set comes packed with 120 HZ Game Accelerator more than satisfying the needs of casual gamers, and with a HDR 10+ display it stands as a true contender in the mid – high end TV market. 

To offer to consumers a true immersive experience including image and sound quality, TCL also delivers soundbars that match its great picture performance, with for example its new 2023 S64 Series Dolby Audio Soundbars that will fit perfectly with TCL TVs.

A large TCL range of high-performance Domestic Appliances

Backed by its Industry Leading Home Appliance R&D, and two years after introducing the first TCL home appliances in Europe, TCL is launching a new suite of products to meet the evolving consumers’ expectations for an easier and healthier life at home.

The brand introduces its 3^rd generation of TCL Air Conditioners, with its new innovative Gentle Cool and FreshIN Series which allow customers to experience more pleasant atmospheric conditions and more accurate temperature control, with the addition of improved health benefits and lower energy consumption.

In the interests of sustainability, TCL refrigerators are equipped with the Multi Air Flow system, which ensures that food is properly cooled by surrounding it with fresh air wherever it is placed, keeping it fresh for longer. In addition, Automatic Anion Release Technology (AAT) adds a special mineral material to the cabinet's interior lining to provide additional purification and anti-oxidation benefits and ensure that the refrigerator remains bacteriostatic.

In 2023, TCL Europe is also introducing its new P3 Series washing machines, rated as A-class in both energy efficiency and noise level. These products have a low environmental impact, largely thanks to the TCL Brushless Digital Inverter technology which allows the washing machine’s motor to rotate at the optimum speed for the load, using less energy than conventional washing machines.  Likewise, the auto weight system will automatically calculate the water consumption and cycle duration according to the amount of laundry inside the drum, reducing the amount of water needed. 

TCL highlights the powerful connection between technology and sports

TCL has made commitment in the world of sports an important part of its global strategy and has built a strong sponsorship strategy aims at strengthening the brand's influence around the world. In Europe, to accelerate and to support its growth and strong ambitions, TCL has chosen to strengthen its commitments by supporting several leading teams and events in a cross section of competitive leagues, with several high-profile sponsorships across multiple markets.

TCL is the new premium partner of the Royal Spanish Football Federation to 2026 in Spain and is also the official partner of the Italian national Football teams to 2026 in Italy, while the brand also partners with iconic Arsenal Football Club in the United Kingdom, and with the Czech national football team.

Beyond football, TCL is also the partner of the French Rugby Federation (and its men's and women's XV and 7-a-side teams for a period of three years), and a premium partner of the Győri Audi ETO KC handball team in Hungary and the Zagreb Handball Club handball team in Croatia.

In 2023, to offer an optimal and immersive viewing experience to all sports fans as if they are at the stadium, TCL is also expanding its TCL XL Collection with even more Mini LED and QLED TV options from 65” and up to 98”.

To discover more about how TCL’s latest products can help you enjoy your favorite tournament, visit www.tcl.com.

About TCL Electronics

TCL Electronics (1070.HK) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets globally. TCL specializes in the research, development and manufacturing of consumer electronics products ranging from TVs, audio and smart home appliances. Visit the TCL website at https://www.tcl.com/cn/zh.