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TCL becomes main partner of the Swedish Djurgården Football Club

Mar 22,2024


Friday, 22nd of March/LOCATION - TCL, a leading consumer electronics brand and the world's No. 1 98-inch TV brand, announces its official partnership with the Djurgården IF Football Team for the next three years. With the latest TCL QD-Mini LED lineup and XL TV sizes, football fans can look forward to an outstanding match experience of the Djurgården IF Football team on big-size QD-Mini LED TVs.


Djurgården IF Football is a Swedish football club that has been playing in the Swedish top-tier Allsvenskan professional league for men's association football clubs continuously over a long period of time. The club is among the most successful clubs in Sweden during the 21st century.


TCL with Swedish Djurgården Football Club


TCL will be the main partner of Djurgården IF Football, with their logo placed on the back below the number on the teams´ prestigious match jersey.


“The partnerships set the foundation of an exciting and successful future for both sides. With the support of TCL and our innovative technologies in large-size QD-Mini LED TVs, immersive soundbars, smart home appliances, and mobile devices, designed for a great user experience, we will support Djurgården IF Football on the road to success at any time and any moment,” says Stefan Streit, Chief Marketing Officer at TCL Europe.


“We warmly welcome TCL as the main partner to Djurgården IF Football. TCL is a tremendous company that is at the forefront of its industry and wants to grow further together with us. We are very much looking forward to this partnership and being able to benefit from each other to create success both on and off the field,” says Henrik Berggren, CEO of Djurgården IF Football.


As passionate sports enthusiasts, TCL has been expanding sports partnerships in Europe and worldwide. At TCL, we believe that sports bring people together and are much more than just a game: Behind every challenge and victory, there are powerful stories of inspiring greatness.


In this light, TCL supports several leading teams and events various competitive leagues across different sports genres. The recent announcement of the Djurgården IF Football partnership lays the foundation for an even stronger commitment by TCL to provide consumers and retail partners with more premium sports and entertainment experiences and products.


TCL believes that all inspiring moments should be accessible to all. For this, the premium QD-Mini LED TVs are made available for all precious moments. With TCL's XL screens going up to a 115-inch size, no moments will be missed. This is intended to realistically convey the up-close feeling of being immersed on the sidelines. With the joint sports partnership, TCL hopes to appeal to a wide range of fans who will be able to enjoy the moments on the ultimate TV size.



About TCL Electronics

TCL Electronics (1070.HK) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets globally. TCL specializes in the research, development and manufacturing of consumer electronics products ranging from TVs, audio and smart home appliances. Visit the TCL website at  



About Djurgården IF Fotboll

Djurgården's Sports Association was founded in 1891 and is Sweden's most successful sports association with nearly 500 national gold medals in 25 different sports.

Djurgården Fotboll is a Swedish football club that has been playing in the Swedish top tier Allsvenskan continuously over a long period of time. The club is among the most successful clubs in Sweden during the 21st century. Djurgården's brand is, according to several independent surveys, one of the strongest and most well-known in Swedish sports. Great achievements, a large fan base, and a successful, substantial history are all important parts of the success.

The club has a positive development in the last 10 years and is viewed as an example in Swedish football with strong finances and a stable and professional organization.


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